Blog

A few weeks ago, my local media producer emailed me asking if I would record a segment sharing “a few quick and easy tips to help women reduce stress during the holiday season”. 

After rolling my eyes so hard they nearly got stuck in the back of my skull, I said yes and booked my interview. 

As a therapist, it can be hard to contribute meaningful advice to media outlets. 

They want us to distill multifaceted challenges into “quick fix” solutions. They want soundbites over systemic change! And UGH does that feel icky when we dedicate our lives to unraveling the complexity of the human condition. 

But alas! This is the world in which we live. 

If you want to become a subject matter expert in your field (and I highly recommend you do—the world needs your voice!), you must develop a system for delivering advice that attracts media attention without sacrificing your core values. 

That’s exactly what I did during my latest segment, “3 Tips to Reduce Holiday Stress”. 

Click here to watch my interview and see if you can spot an example of how I blend a complex idea (the way I think as a therapist and business coach) with a “quick and easy tip” (the type of information they wanted to televise).

Also, the 3 tips I share in the video are applicable to your business 365 days a year! These are three of my core values as a business owner and strategies that I preach fervently in Next-Level Therapist.

It’s a great reminder that you can repurpose information through lots of different angles, which makes creating content as easy as buying your holiday pie from Whole Foods instead of baking it yourself! 

Okay, I’m off to hibernate for the holiday. I’ll be spending the next few weeks doing less, saying no, and delegating cocktail making to my husband! Happy Holidays!