What does spirituality have to do with your business?

Absolutely nothing.

Or…

Absolutely everything.

You get to decide.

We’re taught that business is about making money — that profit is the sole indicator of our success. The people who teach us how to make money wrinkle their noses at anything that smells remotely “woo”, wafting it away like a stale fart hovering around your face while you’re stuck on an airplane.

They dismiss the unseen and hyperfocus on variables they believe can be controlled. In their minds, control = certainty and certainty = safety.

Do these control tactics feel good to us? Not in the slightest.

Do we follow their advice anyway? Yep, because at the end of the day, we need money to survive in this world, and we’re scared that we won’t make any money unless we do it “the right way.”

Even though “the right way” slowly hollows us out, we shove our spiritual yearning to the side to do the soul-draining work of “building your business the right way”, which really means building your business separate from your intuition, nature, the unseen world, (insert whatever flavor of spirituality speaks to you here).

Our capitalist economy has strip-mined spirituality from our businesses by extracting the soul-nourishing connections that give our work purpose and meaning. What’s left is a plot of dried-out soil barely capable of producing enough to get by.

If your business is feeling a bit dried out — if you’ve lost your spark, your passion, or your connection to the deeper meaning that motivates you, this week’s message is for you.

I want to offer you a pathway to weave spirituality back into your business.

The word “weave” is important here. I’m not suggesting you abandon the business practices you rely on to make money. That would be reckless. I’m suggesting you continue doing what you’re doing while weaving spiritual connection into the tapestry of your work.

In this week’s Let’s Go Outside video, I share:

• My all-time favorite Rumi quote that inspired this journey
• Why your spiritual practice is your most important business strategy
• 1 simple suggestion to help you weave more grounded spirituality (or stinky “woo”, as the skeptics call it) into your money-making business

Here’s what I hope you’ll carry with you this week:​
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• What you want also wants you. What you need is already moving in your direction. The only thing standing between you and it is the belief that you have to chase it down.
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• The most rebellious thing a business owner can do in a capitalist economy is choose to pause, put your hands on the earth, and listen.​
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• Your spiritual practices aren’t separate from your business practices. Sitting in patience, connecting with nature, seeking guidance from the unseen world — these are essential business skills.

How does this land for you?

What would change in your business if you stopped trying to force growth and success, and instead, let yourself sit, breathe, and open yourself to receiving what is truly meant for you?

Hint: Everything would change.

Reflection

1. Where in your business are you still running hard after what you think you want? What would it feel like to pause there and trust that what’s looking for you is also looking to find you?
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2. What productivity conditioning have you inherited that makes patience feel dangerous or irresponsible? If you could shake that off, what becomes possible?
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3. If you honored your spiritual practices as core business practices — sitting in patience, seeking guidance, listening to what wants you — how would your work change?

Ritual

Find a place outside where you can sit directly on the earth or grass.

Position your hands or feet on the ground and take five full breaths, feeling your connection to the land beneath you.

Then sit in silence for 10 minutes (or as long as feels right) without checking your phone or planning your next task.

Notice what arises — the sounds, sensations, and any quiet knowing that emerges.

Before you leave, place your hand on your heart and ask: What is looking for me right now?

Don’t force an answer; simply listen. Carry this question with you as you return to your work.

Brace yourself for a WILD idea…

What if being patient could help you achieve your goals faster (and with more ease) than being productive?

“Maegan, you’re being ridiculous! No one ever achieved a big goal in their business by sitting back and doing NOTHING.”

I respectfully disagree, imaginary internet friend.

The truth is, we’re BOMBARDED with messages telling us to be more productive every single day. We’ve been conditioned to believe that working hard is the only way to succeed as a business owner.

Ever heard the term “sweat equity”?

It’s the idea that you need to exert yourself to make your business grow — especially if you don’t have a mountain of money at your disposal to outsource all of the necessary tasks to someone else.

And because we’re ambitious individuals who really want (and often need) our businesses to succeed, we unconsciously play into the story that constant productivity is a requirement of being a good business owner.

In other words, we avoid patience like the plague because we’re afraid that being patient means we’re being lazy. We’re afraid that patience is a ruse we hide behind because we just don’t want to work.

Of course, this isn’t true!

As business owners, our livelihoods depend on our ability to take action, to sell our offerings, and deliver our services. We have to work, but that doesn’t mean that we have to be constantly pushing.

Knowing when to stop, when to pause, when to wait is a difficult but crucial skill to master if you want to be a deeply rested entrepreneur.

But first, we have to release the fear that being patient means we’re not taking any action at all. That’s ridiculous. Patience does NOT mean we’re being passive, and it definitely doesn’t mean we’re being lazy.

In a well-balanced business, a period of patience typically follows a period of action. By pausing and being patient, we’re simply giving our actions time to take root. It’s this pause that allows your work to flourish!

I know it feels counterintuitive, but the truth is, pausing after taking action supports the sustainable growth of our goals.

Farmers and gardeners are masters of this rhythm — they plant, and then they wait. They don’t keep digging up the seeds to check on them. This week, I’m taking you out to a real plot of farmland to show you exactly what active patience looks like, and how to bring that same rhythm into your business.

Click here to watch the full video.

If I had to boil this down to three things:

• Patience and passivity are not the same thing. Patience is an active choice to trust the process after you’ve done the work. Passivity is opting out of the work altogether. Small business owners constantly confuse the two, and it costs them inner peace.
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• The belief that you must always be doing in order to succeed is a feature of hustle culture, not a law of nature. Farmers plant, then wait. Growth requires both action and rest.
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• Aligning your business with natural cycles is a legitimate path to success. It may be slower than the exploit-and-grind model, but it is more sustainable, more peaceful, and more aligned with who you actually want to be.
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How does this land for you?

Is there a place in your business right now where you’d benefit from practicing a little more patience?

Hit reply and tell me what’s on your mind.